1
Coastal Energy
4.6
Emergency Service: Yes
Accepts COD: Yes
Auto Delivery: Yes
1-2 Day
Min 100 gal
$5.44/gal
▾ $0.21 below avg
Coastal Energy
4.6
$5.44/gal
Emergency
1-2 Day
Min 100 gal
480 homeowner searches this week
When the tank runs low, be the dealer they call.
Rhode Island homeowners come here to choose who fills their tank. Busy dealers get 250 to 300 calls and website visits a month in the middle of winter. You only pay when a homeowner opens your listing, calls you or visits your site.
- $0 for the first 10 days
- No contract, cancel any time
250–300leads a month for busy dealers in winter
79¢per lead. Showing up in search results is free.
37Rhode Island towns with live price lists
31local dealers already listed
Your listing
Right where homeowners choose a dealer
Every ZIP search shows that town’s dealers side by side, ranked by today’s price. Next to your price, homeowners see your Google rating, delivery time, minimum order, and whether you offer emergency service, COD and automatic delivery.
- You don’t have to be the cheapest. Strong reviews and fast delivery win plenty of calls from the second and third spots.
- One tap reaches you. Call rings your office. Web opens your ordering page. Tapping your listing shows your full details.
Your listing as homeowners see it (sample dealers, highlight added).
The math
One delivery pays for hundreds of leads
Move the sliders to match your business. Everything here uses your own numbers.
Your month on RI Oil Prices
$2,132
gross margin left after lead costs
Lead cost (150 × 79¢)$119
Deliveries30
Gross margin on those deliveries$2,250
A single 150-gallon delivery earns $75, enough to pay for 94 leads.
An estimate from the numbers you enter, not a promise. Lead volume depends on your price, reviews and the towns you serve.
Cost control
You decide what you spend. Every month.
Paying per lead only works if you trust the bill. These protections are built in for every dealer.
A monthly cap you set
Pick a number. We email you at 80% so there are no surprises. At 100% your listing pauses, and it turns back on when the new month starts. You never pay a cent over your cap.
You pay for real leads
A lead is a homeowner opening your listing, tapping Call or tapping Web. Showing up in search results is always free.
One household, one charge
If the same household opens your listing, calls and visits your site within 48 hours, that’s one 79¢ lead, not three.
Bots and repeat clicks don’t count
Automated traffic is filtered out, and a competitor tapping your listing over and over only counts once every 48 hours.
Pause whenever you need to
Out of trucks or taking a holiday? Pause your listing from your phone and turn it back on when you’re ready.
Your dashboard
Change your price from the truck in ten seconds
The dealer portal is built for a phone. Type a new price or tap it up a cent at a time, and see where you’ll rank before you save.
- Your rank, live. “At $5.49 you’re #2 of 12 in Warwick.”
- Calls and website visits by town, day by day, so you can see what’s working.
- Price didn’t change? One tap on “Price is still correct” keeps you live.
- Different price in some towns? Set town prices that follow your main price.
Sample account shown.
Compared with other advertising
Pay for customers who are already shopping
Everyone on RI Oil Prices is a Rhode Island homeowner comparing heating oil. Other ads reach people who might be.
 | Search ads | Mailers and print | Social media ads | |
|---|---|---|---|---|
| Who sees it | RI homeowners comparing oil prices right now | Anyone who types your keywords, including other dealers | Every mailbox on the route, whether they need oil or not | People scrolling, mostly not shopping for oil |
| What you pay for | A unique user that clicks on your listing | Every click, at prices set by bidding against other advertisers | Printing and postage, all up front | Views or clicks |
| Spending limit | Monthly cap. Listing pauses itself at the limit. | Daily budget | Pay for the whole run | Daily budget |
| Setup | About 10 minutes | Hours, then ongoing tuning | Design, print and mail: weeks | Hours, plus images and copy |
| Contract | None. Cancel any time. | None | Per campaign | None |
Want the spot above the list?
Each town has one Top Spot, shown above the price-sorted list and clearly labeled. Bid from 99¢ per lead in the towns you care about most. The highest bid holds it.
Getting started
Listed and taking calls today
Create your account
Your name, business name, phone and email. That’s all we need to get your account started.
About 2 minutesVerify and add a card
Confirm your email, then save a card with Stripe. Nothing is charged during your 10‑day trial.
$0 todayPick your towns and go live
Choose the towns you deliver to and enter today’s price. Your listing goes live the same day.
Same dayQuestions dealers ask
Straight answers
What counts as a lead?
A homeowner opening your listing to see your details, tapping Call or tapping Web. Once they open your listing they can see your number, so that’s when the lead counts. Each household is charged once per 48 hours, whatever they do. Appearing in search results is free.
How do I keep my spending under control?
Set a monthly cap in your dashboard. We email you when you reach 80% of it. At 100% your listing pauses until the next month starts, so you never pay more than your cap. You can raise, lower or remove it any time.
Do I have to be the cheapest dealer to get calls?
No. Homeowners see your rating, delivery speed, minimum order and payment options next to your price, and many pick a dealer a few cents higher with better reviews or faster delivery. Your dashboard shows where you rank in each town so you can decide.
How often do I need to update my price?
Whenever it changes. Your listing stays live for 4 days after each update. If your price hasn’t moved, one tap on “Price is still correct” (in your dashboard or in our reminder email) keeps you live for another 4 days.
When am I charged?
Nothing during your 10-day trial. After that, you’re billed once a month for the leads you received, with an itemized invoice in your dashboard.
How does Top Spot work?
Each town has one Top Spot above the price-sorted list, clearly labeled. You bid what you’re willing to pay per lead there, starting at 99¢. The highest bid holds the spot, and you can raise, lower or drop your bid at any time.
Is there a contract?
No. Cancel from your dashboard whenever you like. You only pay for leads you already received.
Get listed before the first cold snap.
Homeowners are already comparing prices for the season. Create your listing now and be on the list when their tank runs low.
- 10 days free, then 79¢ per lead
- A monthly cap you control
- No contract, cancel any time
Create your dealer account
Step 1 of 2. Next you’ll verify your email and add a card. Nothing is charged for 10 days.
Already listed? Log in
10 days freeThen 79¢ per lead
Start free trial